Colette Patterns is a sewing pattern company whose primary goal is to revive the art of sewing by creating luxurious patterns with thoughtful, classic details that elevate the experience of sewing your own garments. This new packaging design was implemented to add to Colette's elevated sewing experience. The exterior packaging shell is a light, crisp blue that is both soft and classic. This allows for the striking gold debossed logo and product photography to become the main focus. Every Colette Pattern is accompanied by an in-depth and highly informational instruction booklet, which was designed with a well-organized system of clear typographic and visual hierarchy.
Highlighted skills: Packaging, Layout Design
Collaborators: Taylor Pruitt
Seamwork is a monthly membership that brings it's members a library of wardrobe-building sewing patterns, updated with new designs every month. Seamwork Magazine showcases each month's new patterns and walks you through pattern hacks, sewing techniques and styling options. Farrah has been the graphic designer behind Seamwork Magazine since the 2016 October issue.
The magazine is available as a digital download to members only, but the articles are viewable to nonmembers at Seamwork.com.
Highlighted skill: Layout Design
Colevity is a performing arts group in Portland, Oregon founded by Cami Curtis. They pride themselves upon their near magical ability to make people laugh and just have fun. Their performances consist primarily of energetic dance numbers that incorporate lavish, over-the-top costumes. To embrace their personality and take the group to the next level, a cohesive branding system was created with bold pattern work and a logo with friendly letterforms.
Highlighted skills: Branding, Pattern Making, Lettering
Khalfani, meaning “to rule” in ancient Egyptian, is a line of dry red wines which ancient Egyptians were known to make more than any other kind of wine. The three types of red wines are Omar Khayyum, the traditional Egyptian red wine, Desher Zahur, which means red flower in Egyptian, and Amulet Musa, which means jewel of the water. Each flavor features an illustration of one of the three main Egyptian rulers: Nefertiti, King Tut and Cleopatra.
Highlighted skills: Packaging, Illustration, Branding
Archhold is a travel magazine that focuses on old-world architecture, tourism sites and culture around Europe. The design features a balanced mixture of modern and classic typographic styles in a fashion that is clean and dynamic as well as striking photography.
Highlighted Skills: Layout Design, Typesetting
Leaf & Bean is a tea and coffee company that focuses on serving up the freshest and most flavorful organic brews. A sophisticated branding system was created which includes a strong typographic logo mark and warm color palette. The logotype was drawn by hand and then made digital to ensure a unique, one of a kind aesthetic.
Highlighted skills: Branding, Lettering, Packaging
These Wonderland playing cards were inspired by Disney’s Alice in Wonderland. These cards take you on a journey through Wonderland as you see fun illustrations of the characters and items found in this far away land. All of the whimsical illustrations on these cards were done by hand, adding uniqueness to each of them.
Highlighted skill: Illustration
Pure Oregon is a line of organic sweeteners consisting of agave nectar, maple syrup and honey. The brand is one that embodies all that is healthy, natural and, of course, sweet. In this design, the hand-lettered logo is the focal point. Subtle flourishes and a bright pop of color act as secondary elements to further evoke the brand identity.
Highlighted skills: Packaging, Lettering, Branding
Peace of Mind, is an informational booklet dedicated to help educate individuals on stress and how to control it in order to give them the peace that they so desire. The booklet contains a clear definition of what stress really is, a collection of methods and lifestyle recommendations that were developed by Martha Davis, PhD, Elizabeth Eshleman, MSW, and Matthew McKay, PhD. Practicing these methods will prepare readers for stressful or anxious situations so that they are ready for them, ultimately putting the mind and body at ease. The tone of this piece is both serious and soft as the content is organized and condensed in a way that will best benefit the reader, and is showcased in a way that is calming and inviting.
Highlighted skills: Layout design, Photography, Typesetting
These paintings are part of a collection of twelve watercolor works that were created as a vehicle for self-expression. The abstraction represented within the smooth strokes and washes allow for the viewer to interpret each painting from their own perspective to evoke emotion and personal meaning.
Highlighted skills: Painting, Fine Art
This poster series was created to showcase the wonder of American nation parks in a new, more graphic-driven way. The bold color of the sky within each poster captures the attention of the viewer, while the black and white imagery alludes that there is more to be discovered.
Highlighted skills: Photoshop, Typography